Privacy Policy
Last Updated: January 2026
This Privacy Policy applies to lyleandscottblog.com (the "Website"), operated in the United Kingdom. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and manage your personal data.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our content.
- Technical Data: IP address, browser type, operating system, device identifiers, and pages visited on our Website.
- Cookies: Data stored on your device to recognise you and remember your preferences (see Cookie Policy below).
- Usage Data: Information about how you interact with our Website, including click-through behaviour and time spent on pages.
How We Use Information
We use the information collected for the following purposes:
- Analytics: Understanding Website performance and user behaviour to improve content and functionality.
- Affiliate Tracking: Recording clicks and referrals to affiliated casino operators (Vegas Hero and similar partners) to calculate commissions and track campaign effectiveness.
- Site Improvement: Enhancing user experience, troubleshooting issues, and developing new features.
- Communication: Responding to enquiries and sending newsletters (only with your consent).
- Legal Compliance: Fulfilling legal obligations and preventing fraud or misuse.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Help us understand how visitors interact with our Website (e.g., Google Analytics).
- Affiliate Cookies: Enable us to track referrals to partner casinos and measure campaign performance.
- Marketing Cookies: Used for retargeting and personalised advertising (placed only with consent).
You may opt out of non-essential cookies by adjusting your browser settings or clicking "Manage Cookies" on our Website. Please note that disabling certain cookies may affect functionality.
Third-Party Links
Our Website contains links to casino operators and affiliated partners, including Vegas Hero. We are not responsible for the privacy practices, content, or security of these external websites. We strongly encourage you to read the privacy policies of any third-party site before providing personal information. Your use of linked sites is governed by their own terms and privacy policies, not this document.
Your Rights
Under UK GDPR and applicable data protection laws, you have the right to:
- Access your personal data held by us.
- Correct inaccurate or incomplete information.
- Request deletion of your data (subject to legal retention requirements).
- Restrict how we process your information.
- Withdraw consent at any time (for marketing communications or analytics).
- Object to processing based on legitimate interests.
- Data portability (receive your data in a structured, machine-readable format).
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Specifically:
- User enquiries and subscriber data are retained for up to 3 years unless you request deletion earlier.
- Analytics and usage data are retained for up to 26 months.
- Affiliate tracking cookies are retained for up to 90 days.
- Legal and compliance records may be retained longer if required by law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or believe we have mishandled your personal data, please contact us at:
Email: privacy@lyleandscottblog.com
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached data protection law. Visit www.ico.org.uk for further information.
Disclaimer: This Website operates as an affiliate publisher and does not provide gambling services directly. We encourage responsible gambling. If you require support with gambling-related concerns, organisations such as Gamblers Anonymous and the National Problem Gambling Clinic offer confidential help.